The Run Or Dye That Didn’t Happen

The Run Or Dye That Didn’t Happen

I didn’t know the Run Or Dye 5K in Daytona Beach was cancelled until my sister told me she saw protesters. “Should we be there too?” she asked as I was looking through my emails for a notice from the organisers. I was disappointed to say the least. This would have been my first 5K in many months and first with my sister. We registered as soon as VIP tickets became available but now found ourselves shrugging off disappointment a month before the race. It was cancelled because they “haven’t generated the number of participants in Daytona Beach that we need to make the event viable.” Those of us who paid in advance had three offers to consider:

  1. Two tickets to Run or Dye Haines City (or any other Run or Dye event) for each ticket you purchased. ($80 Value)
  2. One ticket to another Run or Dye event and a $25 credit to our online store for each ticket you purchased ($65 Value)
  3. Get your Run or Dye swag mailed to you and we will make a donation to our non-profit partner on behalf of your ticket (choose this option if you would prefer not to transfer your ticket)

I went with number three. Although I would have preferred a full refund this was the most convenient inconvenience. The truth of the matter is that organising these types of events is big business, and they’re accustomed to thousands of paying participants – not hundreds. I ran The Santa Hustle in 2012. It was a lot of fun but they obviously catered for more people and you could smell the lost revenue. They didn’t come back and probably won’t. With that in mind, I had my fingers and toes crossed that throngs would sign up to run around Manatee Island and get splattered with coloured powder. The swag bags were delivered as promised but I’m going to sign up for established events from now on. That means my next race will be (God willing) the Rolex 5K in January 2015. Have you ever trained for an event but had the rug pulled out from under you by organisers?